RESIDENTS’ ATTITUDES TOWARDS THE ENVIRONMENT AND MORE SUSTAINABLE MOBILITY IN VIDZEME, LATVIA

Abstract

This abstract outlines a comprehensive study investigating residents' attitudes towards environmental issues and their propensity for adopting more sustainable mobility practices within the Vidzeme region of Latvia. The escalating global environmental crisis, characterized by climate change, resource depletion, and biodiversity loss, necessitates a fundamental shift in societal behaviors, particularly concerning transportation. Mobility, a cornerstone of modern life, is also a significant contributor to environmental degradation through greenhouse gas emissions, air pollution, and noise. Consequently, promoting active mobility solutions — such as public transport, cycling, walking — has become a critical policy objective worldwide. However, the success of such initiatives is intrinsically linked to public acceptance, understanding, and willingness to change established habits.

Despite the growing emphasis on sustainable development within the European Union and Latvia's national strategies, there remains a notable gap in region-specific research concerning the socio-psychological factors influencing active mobility adoption. While general environmental awareness is increasing, the translation of this awareness into concrete behavioral changes, especially in diverse geographical and socio-economic contexts like Vidzeme, is not fully understood. Vidzeme, with its mix of urban centers, rural areas, and natural landscapes, presents a unique case study where traditional mobility patterns may diverge significantly from those in larger metropolitan areas. Understanding the nuances of residents' perceptions, values, and barriers to sustainable choices in this specific region is crucial for developing targeted and effective policy interventions.