CREATIVE HUBS AS DRIVERS OF REGIONAL VITALITY

Abstract

Creative hubs have emerged as critical enablers of broad-based welfare and dynamic entrepreneurial ecosystems, particularly in regional contexts. These hubs serve as platforms where artistic, cultural, and technological pursuits converge, fostering innovation and socioeconomic development. By offering both physical and digital environments for interdisciplinary collaboration, creative hubs catalyse new business formation and reinforce the creative industries (Pratt & Hutton, 2021). Their experimental culture encourages risk taking and knowledge exchange, supports the development of novel business models, and contributes to regional economic resilience (Ashton, 2019). Additionally, creative hubs enhance the cultural fabric of regions and improve their capacity to respond to technological and economic transformations. In the current economic landscape, marked by growing demands for inclusive and adaptive local economies, creative hubs have become an essential infrastructure to foster innovation and societal well-being.

Beyond their contribution to the welfare of the people, creative centres play a vital role in attracting and retaining talent, thus enhancing regional vitality (Qian, 2010). Regional economies often struggle with the outmigration of skilled individuals to larger urban centres, compromising local innovation capacity. Creative hubs offer vibrant, attractive spaces that engage both local residents and international talent, contributing to the formation of a regional creative class. By promoting quality of life, cultural diversity, and entrepreneurial opportunities, these hubs stimulate local economies through cross-sector collaboration and knowledge spillovers (Muro & Katz, 2010). Their emphasis on lifelong learning and community participation further strengthens the regional appeal of skilled professionals (Fritsch & Wyrwich, 2019). In connecting culture, technology, and enterprise, creative hubs support emerging industries and extend the reach of economic development beyond metropolitan areas.